Diversifying Ad Spend: Why Mobile Marketers Need Both David and Goliath

Although Facebook and Google dominate mobile advertising, marketers run the risk of relying too much on them for the results their brands need. Spreading spend across a variety of channels increases the likelihood of optimal ad performance. Read the full article at MarketingProfs

From https://www.marketingprofs.com/articles/2017/31920/diversifying-ad-spend-why-mobile-marketers-need-both-david-and-goliath

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