How to Become Hyper-Relevant–Build a ‘Free Range’ Brand: Nicole Ertas on Marketing Smarts [Podcast]

Many once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a “free range” brand that reaches various types of buyers. She also discusses new buyer archetypes and how to appeal to each type. Read the full article at MarketingProfs

From https://www.marketingprofs.com/podcasts/2017/31593/free-range-brands-nicole-ertas-marketing-smarts

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