Why the Content “Marketing” Conversation Needs to Shift to a “Sales” Conversation

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I just got back from Content Marketing World 2016 and let me tell you, it was a tremendous event. I’ve been there every year, but there was something in the air this year, and I left so very impressed with the content, the speakers, and most importantly, the attendees. But as I spoke with the…

The post Why the Content “Marketing” Conversation Needs to Shift to a “Sales” Conversation appeared first on The Sales Lion by Marcus Sheridan.

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