How ‘Dolphin Tale’ Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]

How can you use stories to garner support for a cause or organization? Here’s a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts. Read the full article at MarketingProfs

From http://redirect.viglink.com?u=http%3A%2F%2Fwww.marketingprofs.com%2Fpodcasts%2F2016%2F30591%2Fdolphin-tale-nonprofit-bill-potts-marketing-smarts&key=ddaed8f51db7bb1330a6f6de768a69b8

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