B2B vs. B2C Content Marketing: Stuff You Need to Know

Content marketing is one of the most effective strategies for today’s marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must also differ. Read the full article at MarketingProfs

From http://redirect.viglink.com?u=http%3A%2F%2Fwww.marketingprofs.com%2Farticles%2F2016%2F30117%2Fb2b-vs-b2c-content-marketing-stuff-you-need-to-know&key=ddaed8f51db7bb1330a6f6de768a69b8

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