Facebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try. Read the full article at MarketingProfs
YouTube has made some significant changes to their platform. How will they affect your business YouTube channel. It’s actually very beneficial to go ahead..
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Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for “Watch”; Twitter’s new account-sharing feature; a year into LinkedIn ProFinder; Facebook’s ad format for print catalogs; Apple partners with Snapchat for AR; much more! Read the full article at MarketingProfs
At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the effectiveness of their CGC. Read the full article at MarketingProfs
You just got the green light to create a public relations program for your startup. There’s a lot to do and you don’t have enough time or budget to do it all. Where should you begin? Read the full article at MarketingProfs
Kathleen Reidenbach, chief commercial officer for Kimpton Hotels & Restaurants, shares lessons in managing a global brand for a hospitality company with more than 60 boutique properties all over the world. Read the full article at MarketingProfs
Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization has a captive audience that’s willing–even happy–to share content with their networks for free. Read the full article at MarketingProfs