Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]

Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing. Read the full article at MarketingProfs

From https://www.marketingprofs.com/podcasts/2017/33133/facebook-advertising-abacus-agency-marketing-smarts


Direct Mail: How to Succeed in a Digital Era [Infographic]

Direct marketing not only has a place in modern marketing campaigns still but also pairs well with other marketing channels, according to today’s infographic. Direct marketing can help you create a multichannel experience for your buyers. Read the full article at MarketingProfs

From https://www.marketingprofs.com/chirp/2017/32948/direct-mail-how-to-succeed-in-a-digital-era-infographic

Seven Ways to Maximize Social Media This Holiday Season

Marketers and retailers have a huge opportunity on social media during the holidays. Being prepared for the holiday rush is a huge advantage, but some brands can easily fall behind this hectic time of year. Stay ahead of the competition with these seven key steps. Read the full article at MarketingProfs

From https://www.marketingprofs.com/articles/2017/33170/seven-ways-to-maximize-social-media-this-holiday-season

Seven Savvy Tips for the Most Viral Types of Instagram Content

Those who consistently score likes, comments, and engagement with their Instagram posts aren’t doing so by accident. By understanding the ins and outs of Instagram’s most popular types of posts, you can fine-tune your own content strategy. Read the full article at MarketingProfs

From https://www.marketingprofs.com/articles/2017/33166/seven-savvy-tips-for-the-most-viral-types-of-instagram-content

#SocialSkim: Facebook’s Yelp-Killer Events App; Snapchat’s Coming Algorithm: 10 Stories This Week

Facebook’s new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat’s massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the app just bought by a Chinese startup for nearly $1B; more! Read the full article at MarketingProfs

From https://www.marketingprofs.com/chirp/2017/33161/socialskim-facebooks-yelp-killer-events-app-snapchats-coming-algorithm-10-stories-this-week