Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing. Read the full article at MarketingProfs
Facebook is the most popular social network with consumers for posting updates about holidays and life milestones, according to recent research from Sprout Social. Read the full article at MarketingProfs
Direct marketing not only has a place in modern marketing campaigns still but also pairs well with other marketing channels, according to today’s infographic. Direct marketing can help you create a multichannel experience for your buyers. Read the full article at MarketingProfs
Marketers and retailers have a huge opportunity on social media during the holidays. Being prepared for the holiday rush is a huge advantage, but some brands can easily fall behind this hectic time of year. Stay ahead of the competition with these seven key steps. Read the full article at MarketingProfs
Those who consistently score likes, comments, and engagement with their Instagram posts aren’t doing so by accident. By understanding the ins and outs of Instagram’s most popular types of posts, you can fine-tune your own content strategy. Read the full article at MarketingProfs
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Facebook’s new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat’s massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the app just bought by a Chinese startup for nearly $1B; more! Read the full article at MarketingProfs